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无语了！谷歌正在油管上测试无法跳过的30秒长广告

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简介近日Search Engine Land 发现，谷歌正在YouTube常规广告中测试长达 30 秒的“不可跳过广告”。据称，该形式此前仅限通过YouTube预约购买(YouTube Reservati ...

近日Search Engine Land 发现，无语无法谷歌正在YouTube常规广告中测试长达 30 秒的谷歌管上告“不可跳过广告”。

无语了！正油<strong></strong>谷歌正在油管上测试无法跳过的测试长广30秒长广告

据称，该形式此前仅限通过YouTube预约购买(YouTube Reservation)获取的跳过高级广告位。这一新的无语无法广告形式将与现有15秒长广告、6秒缓冲广告共存，谷歌管上告广告主可通过关键词、正油受众群体等定位方式投放，测试长广与现有串流内广告格式一致。跳过

无语了！无语无法谷歌正在油管上测试无法跳过的谷歌管上告30秒长广告

广告公司ADSQUIRE 创始人兼CEO安东尼・希格曼(Anthony Higman)在LinkedIn上表示：“15秒不可跳过广告因其时长与效果的平衡，长期受广告主青睐 —— 既能够强制用户观看，正油又不会显得过于侵扰。测试长广我们认为用户同样会观看30秒广告。跳过”

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